Alexandra Machover is a Director, Art Director, Video Producer, and Social Media Influencer based out of Brooklyn, NY. She currently produces Full Time at Discovery, Inc., where she creates original TVE digital shows for HGTV, Travel Channel, and Discovery digital. Alexandra previously held roles at Spoon University and Genius Kitchen (both within the Discovery family) where she worked on short and long form food and travel content. Prior to Discovery, Alexandra Produced, Directed, and Art Directed Branded and Social content at POPSUGAR. Alexandra is known for her signature style—bold, punchy, and colorful—and has a reputation for staying at the forefront of social media trends.

Her Instagram, @alexandramachover, is where you can find most updates about her life along with her expertise on everything Lifestyle. Her blog, Spur of the Moments, also has life updates and creative projects. For all social inquiries, you can email her directly at alexandra@spurofthemoments.com.